Live without Dead Time

The latest Adbusters print magazine urges people to live without dead time.

For many people, this means do not get trapped in a sedentary, passive lifestyle where you are literally programmed by the media and advertisements (or, poisoned with infotoxins; read more here and here).

Not too long ago, people were much more active. They grew things, built things and created things with their hands. They walked almost everywhere. I am not anti-progress, but I do decry the car-work-couch cycle that many Americans fall into.

Unfortunately, my job requires long periods of sitting, which is linked to higher rates of cancer. I recently started practicing yoga, which felt amazing, dissolving all the accumulated tension and knots from hours and hours of sitting at a desk. Giving up TV also helps, opening your mind to the world around you.

The last time I watched TV, I was in a condominium gym, a small windowless room lit up by fluorescent lights. As I walked on the treadmill, a commercial came on urging people to stop drinking cranberry juice and pop a pill instead. It was saying, forget what your mom told you. Now  you can get the same bladder protection in a more modern and convenient way. Needless to say, I found it repugnant (as I do most commercials). That night, in my dreams, a phrase came to me: “I live in an artificial ad world.”

It is difficult to have true authentic adventures, to avoid advertisements and to truly live in our modern, industrialized landscape. That is why I want to travel and to eventually live … somewhere else.


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